SoftUni Synergy Fund
We Help Businesses Grow through Partnership
The SoftUni Synergy Fund is a special investment organization in the SoftUni ecosystem, which helps small companies to grow by providing human capital, funding and know-how.
The SoftUni Fund finances small companies with a proven track record, high synergy with SoftUni, and strong ability to grow. The fund targets the tech industry, where SoftUni has significant know-how, market positions, and added value.
In these investments, SoftUni typically takes a 20-50% share of the companies in its portfolio while helping them grow rapidly in a sustainable way.
Investment Criteria
SoftUni Synergy Fund is not a venture capital fund and does not invest in early-stage startups. It finances businesses with proven success in their field, with ability to grow fast and high synergy potential with the rest of the SoftUni ecosystem.
Some of the most important investment criteria are: synergy with SoftUni ecosystem, high growth potential and positive cashflow.
Synergy / Strategic Value
The fund’s target companies should have a strong long-term synergy with SoftUni. For the partnership to be sustainable, we can offer the target company strategic value in the form of:
Human Capital
Hire top talent from SoftUni: qualified junior developers, IT professionals, marketing or creative experts.
Know-how
We are in a position to share know-how for the target company’s business, e.g. in the B2C education.
Market Reach
The SoftUni brand and its market reach could prove critical for the success of the business.
Management Expertise
We have vast experience in managing organizational processes, human capital, financial planning, etc.
Educational Content
We have a large course catalog with high-quality teaching content for individual instructors and organizations.
Other
The target company might benefit from other types of strategic value that SoftUni ecosystem can provide.
Growth Potential
The Fund is looking for companies with high growth potential that can benefit from SoftUni’s resources in order to accelerate the growth process, e.g. by hiring hundreds junior developers from the top SoftUni graduates.
Positive Cashflow
In the best scenario, the target companies should be financially stable and profitable or demonstrate the potential to become profitable soon. Otherwise, we should fund their operations until they become cash flow positive.
The SoftUni Fund Portfolio
The Finance Academy (https://financeacademy.bg) is a leading education organization for finance and investment in Bulgaria. It provides high-quality, practical, expert-driven education with focus on personal finance, crypto and DeFi, real estate, stocks and bonds, accounting, finance, business.
The synergy with SoftUni enables the growth of Finance Academy though:
- The SoftUni brand and market reach result in fast increase in of the customer base and credibility.
- SoftUni's organizational capacity reduces expenses and improves customer satisfaction.
- SoftUni provides know-how in B2C education.
CreateX (https://createx.bg) is an innovative full-service digital marketing agency in Bulgaria.
The synergy with SoftUni benefits both companies:
- Most employees in CreateX are graduates from SoftUni's Professional Digital Marketing Program.
- Students from SoftUni work on real-world projects at CreateX during bootcamps and internships.
- Key personnel from CreateX lead courses at SoftUni and thus significantly extend their customer reach and personal brand.
- The association with the SoftUni brand increases the credibility of CreateX.
SoftUni BUDITEL (https://buditel.softuni.bg is an innovative high school for digital skills in Bulgaria. It offers government-licensed professional high school education in Programming, Design and UX and Digital Business. The synergy with SoftUni started in 2017, combining the strengths of two co-founding companies:
- Kindergartens and Schools "Light" had a vast experience in licensed K12 education.
- SoftUni is highly-experienced in tech education for Programming, Design, and Digital Business.
- Together, Light and SoftUni offer high-quality K12 education for the digital professions of the future.
- SoftUni provides know-how, educational content, software, tools, and experts needed.
- The SoftUni brand and market reach enable fast growth of the customer base while boosting customer trust and the high school's credibility.
In 2023 the school was fully acquired by SoftUni to launch its new vision: prepare the next generation of young people with the skills to succeed in the AI era.
Want to Join?
If you think your company is a good fit for the SoftUni Synergy Fund, contact us. Together we will find the best way to help your business grow through a strategic partnership.